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Chief Business Officer
Zipporah “Zip” Allen (she/her) is the Chief Business Officer at Strava, the leading social platform for active people. In this role, Zip oversees the company’s global marketing and brand, product growth strategy and community management efforts to expand its community and further realize the company’s purpose - to be the brand that motivates the world to be more active. Prior to Strava, Zip successfully led marketing and digital transformation strategies for beloved brands like Taco Bell, Pizza Hut and McDonald’s. She holds a strong passion for combining the art and science of building brands, coaching the next generation of leaders, and creating unforgettable experiences that consumers love.
15 March 2023 09:00 - 09:30
Building a Community - From Food to Fitness
During this fireside chat, Strava's Chief Marketing Officer Zipporah "Zip" Allen will share key learnings from her experience leading integrated marketing strategies for vastly different industries that share a common thread - community. Additionally, Zip will give insight into what it's like leading a community driven brand that is synonymous with motivation, exploration and movement.

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