Zipporah “Zip” Allen (she/her) is the Chief Business Officer at Strava, the leading social platform for active people. In this role, Zip oversees the company’s global marketing and brand, product growth strategy and community management efforts to expand its community and further realize the company’s purpose - to be the brand that motivates the world to be more active. Prior to Strava, Zip successfully led marketing and digital transformation strategies for beloved brands like Taco Bell, Pizza Hut and McDonald’s. She holds a strong passion for combining the art and science of building brands, coaching the next generation of leaders, and creating unforgettable experiences that consumers love.