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CEO & Co-Founder
Mesh Analytics
Ron is the CEO & Co-Founder of Mesh Analytics, a Y Combinator-backed AI-powered revenue analytics company for B2B marketing and sales teams. B2B companies have access to more data and reports than ever, but understanding what to do with that information is increasingly difficult. Mesh’s vision is to use AI to understand what’s working across your marketing and sales, and make recommendations about where to spend your next dollar for incremental lift. Previously, Ron co-founded, scaled & sold Bowtie, the first AI receptionist for small businesses.
15 March 2023 11:45 - 12:15
B2B Attribution: Treasure Hunt or Wild Goose Chase
Understanding the ROI of your B2B marketing efforts is essential, but is it possible? Join our panel of industry experts as we delve into the topic of B2B attribution and determine if and when it's a viable tool for measuring success. We'll explore the feasibility of attribution in the B2B space and discuss the insights that can be gained when done correctly. Come prepared to engage in a thought-provoking discussion and leave with actionable strategies to improve your B2B marketing measurement.

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