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Global Head of Creative Lab
Kinney is currently Global Head of Creative Lab at TikTok. At TikTok he is focused on innovations and experiences that inspire, educate and unlock the possibilities for marketers and businesses of all sizes to reach their full potential on the platform and connect with its unique creative community. He believes regardless of the medium, creative work must have an emotional soul that resonates with the audience to be effective. Previously as Executive Creative Director at Tribal Worldwide/ DDB Group, he led creative teams on high-profile brands including Adidas, AT&T, Mars Wrigley Confectionery, Mars Petcare, Cadillac, National Football League, Pfizer Consumer Healthcare, Wounded Warrior Project, Nickelodeon, Intel, Pepsi, Diageo, Philips, UNICEF and Neutrogena. Kinney has taught portfolio classes at Miami Ad School, and has guest lectured at the Fashion Institute of Technology. He’s both won and judged at the industry’s top award shows, including being amongst Adweek’s "Creative 100" list. But above all, he loves making work for humans not robots.
15 March 2023 12:15 - 12:45
Think Like a Marketer, Act Like a Creator
Branded content can earn just as much engagement, attention, and adoration as creator content - all it takes is authenticity. Hear from Kinney Edwards, Global Head of Creative Lab at TikTok, on how brands can bring their personalities to the platform and make more meaningful connections with TikTok's community of over 1b+ users across the world.

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