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March 15, 2023
360 Madison Avenue
360 Madison Avenue
New York

Agenda

An agenda packed with groundbreaking keynotes, breakouts and panel discussions.

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What's on
March 15
March 15
March 15
08:00
Main stage
Welcome breakfast & registration
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08:45
Main stage
Chairperson opening remarks
Jeanniey Walden, CMO, Lift Off
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09:00
Main stage
Building a Community - From Food to Fitness
Zipporah Allen, Chief Business Officer, Strava
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09:30
Main stage
Panel discussion: Building brand trust in a new era of data privacy
Julia Ulida, CMO, Tensorflight
Anita Erker, CMO, Utrust
Emily Maxie, CMO, Very
Ceci Dones, Head, Data Sciences, Moët Henessey
Jake Randall, Chief Operating Officer, Common Room
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10:15
Main stage
Coffee break
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10:45
Main stage
Practical Use of AI. New Ways to Create Marketing and E-Commerce Content.
Marina Petrova, CEO/Co-Founder, Intentful
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10:45
Workshops
Community and the modern customer journey: How to harness the power of your connected digital engagement channels to accelerate growth
Jake Randall, Chief Operating Officer, Common Room
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11:15
Main stage
Marketing to the CFO
Tyrona Heath, Director, Market Engagement, LinkedIn
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11:45
Main stage
B2B Attribution: Treasure Hunt or Wild Goose Chase
Ron Fisher, CEO & Co-Founder, Mesh Analytics
Drew Smith, CEO/Founder, Attributa
Julia Hartwig, VP Marketing, Capchase
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12:15
Main stage
Think Like a Marketer, Act Like a Creator
Kinney Edwards, Global Head of Creative Lab, TikTok
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12:45
Main stage
Lunch break
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13:30
Main stage
Discussion group: Lessons in leadership
Ken Yanhs, CMO, Zoovu
Don Markland, CEO, Accountability Now
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13:30
Workshops
Sailing Without Navigation: Bad Data Means Lost Revenue
Andrew Peterson, Co-founder, Clozd
Spencer Dent, Co-Founder, Clozd
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14:00
Main stage
The marketer’s dilemma: how to drive short AND long-term goals with the power of brand
Liz Tassey, VP of Marketing, BlueOcean
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14:30
Main stage
Top trends impacting CMOs during uncertain times
Joe Olsen, Chief Growth Officer, Media.Monks
Lisa Colantuono, President, AAR Partners
Sam Kline, Head of Strategic Partnerships – Media, Entertainment and Aviation, 777 Partners
Alison Weissbrot, Campaign US Editor, Campaign US
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15:00
Main stage
Coffee break
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15:30
Main stage
Panel: Hire, train, retain - building the ultimate marketing team
Christian Navarro, Director, Head of Brand Marketing, Lime
Jieun (Whang) Choe, CMO, Viz.ai
Tim Hines, CMO, AmTrav
Sam Olstein, Executive Director, Corporate Marketing, GE
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16:15
Main stage
How to Drive More Impactful GTM Strategies with Market Insights
Stephanie Pye, Lead Product Marketing Manager, Momentive
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16:45
Main stage
The science behind serving consumer unmet needs
Radhika Duggal, CMO, Super.com
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17:15
Main stage
Chairperson closing remarks
Jeanniey Walden, CMO, Lift Off
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17:30
Main stage
Happy hour
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