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March 15, 2023
360 Madison Avenue
360 Madison Avenue
New York

Agenda

An agenda packed with groundbreaking keynotes, breakouts and panel discussions.

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What's on
March 15
March 15
March 15
08:00
Main stage
Welcome breakfast & registration
08:45
Main stage
Chairperson opening remarks
Jeanniey Walden, CMO, Lift Off
09:00
Main stage
Building a Community - From Food to Fitness
Zipporah Allen, Chief Business Officer, Strava
09:30
Main stage
Panel discussion: Building brand trust in a new era of data privacy
Julia Ulida, CMO, Tensorflight
Anita Erker, CMO, Utrust
Emily Maxie, CMO, Very
Ceci Dones, Head, Data Sciences, Moët Henessey
Jake Randall, Chief Operating Officer, Common Room
10:15
Main stage
Coffee break
10:45
Main stage
Practical Use of AI. New Ways to Create Marketing and E-Commerce Content.
Marina Petrova, CEO/Co-Founder, Intentful
10:45
Workshops
Community and the modern customer journey: How to harness the power of your connected digital engagement channels to accelerate growth
Jake Randall, Chief Operating Officer, Common Room
11:15
Main stage
Marketing to the CFO
Tyrona Heath, Director, Market Engagement, LinkedIn
11:45
Main stage
B2B Attribution: Treasure Hunt or Wild Goose Chase
Ron Fisher, CEO & Co-Founder, Mesh Analytics
Drew Smith, CEO/Founder, Attributa
Julia Hartwig, VP Marketing, Capchase
12:15
Main stage
Think Like a Marketer, Act Like a Creator
Kinney Edwards, Global Head of Creative Lab, TikTok
12:45
Main stage
Lunch break
13:30
Main stage
Discussion group: Lessons in leadership
Ken Yanhs, CMO, Zoovu
Don Markland, CEO, Accountability Now
13:30
Workshops
Sailing Without Navigation: Bad Data Means Lost Revenue
Andrew Peterson, Co-founder, Clozd
Spencer Dent, Co-Founder, Clozd
14:00
Main stage
The marketer’s dilemma: how to drive short AND long-term goals with the power of brand
Liz Tassey, VP of Marketing, BlueOcean
14:30
Main stage
Top trends impacting CMOs during uncertain times
Joe Olsen, Chief Growth Officer, Media.Monks
Lisa Colantuono, President, AAR Partners
Sam Kline, Head of Strategic Partnerships – Media, Entertainment and Aviation, 777 Partners
Alison Weissbrot, Campaign US Editor, Campaign US
15:00
Main stage
Coffee break
15:30
Main stage
Panel: Hire, train, retain - building the ultimate marketing team
Christian Navarro, Director, Head of Brand Marketing, Lime
Jieun (Whang) Choe, CMO, Viz.ai
Tim Hines, CMO, AmTrav
Sam Olstein, Executive Director, Corporate Marketing, GE
16:15
Main stage
How to Drive More Impactful GTM Strategies with Market Insights
Stephanie Pye, Lead Product Marketing Manager, Momentive
16:45
Main stage
The science behind serving consumer unmet needs
Radhika Duggal, CMO, Super.com
17:15
Main stage
Chairperson closing remarks
Jeanniey Walden, CMO, Lift Off
17:30
Main stage
Happy hour

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